Tuesday, January 24, 2006

You got the music coming....

; ; ;

So.... Hyderabad finally has an FM channel, well at least one that deserves to be called an FM channel, not your purana stations broadcasted on FM frequency. AIR FM Rainbow is here (101.9 for you ignorant fools).

I first started hearing FM programming when I was in Delhi preparing for my entrances back in 1998 and was instantly hooked. In a stark contrast to traditional radio programming, even the first FM stations were tailor-made for young audiences, with smartass RJs taking the caller's trip majorly, satisfying the sadistic tendencies that each one of us harbours somewhere deep within, and a selection of music that catered to the under 30 age group. Whoever had heard of English music on Indian radio before that?

Then came the entire jing-bang of FM stations, Mirchi, Red, Radio City and life was beautiful. You never needed audio-cassettes (remember them?) or CDs. Just keep flipping stations.

For someone who had gotten terribly addicted to FM, Hyderabad was a major disappointment with its AM programming masquerading as an FM station with 2 hours of hindi music a day (the rest is Telugu, if you're wondering). Music was pirated, CDs burnt, music repeated day in and day out. But salvation is finally here on 101.9 FM. And that's not the end of the good news. Radio Mirchi is soon to start operations in Hyderabad among other cities.

It's ironic that FM radio has appeared in the city just when drive times have drastically gone down thanks to the sexy smooth roads, but that's material for another post. Till you wait for that one:

You got the music coming, night and day,
FM, it's ready for you,
in the morning, or late at night,
you gotta let the music play,
AIR FM Stereo, all the time on All India Radio.

P.S.: This jingle is highly annoying when sung at a high pitch and my seniors from hostel would vouch for it cos they had it sung to them (in that pitch) at various hours of the night.

Related News Items:
New players tune in, keep FM buzz alive
Radio Mirchi bags Patna in FM Radio Phase II

2 Comments:

Blogger Laasya Bhagavatula said...

yes roads are smooth and sexy, but watch out for the sudden manholes that turn up when least expected- either in the form of a minor hill in the road or as a little ditch- enough to make your head hit the roof of the car! ( i speak from experience! *woefully examines bump on head*)

4:15 AM  
Blogger Amateur Blogger said...

Not many in the IT part of the city (read: Madhapur - Gachibowli). There is one "minor hill" which have suffered on, so kinda know where it is :)

Encountered a couple of open manholes around JH. Quite scary.

7:02 AM  

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